{"id":25715,"date":"2025-08-23T15:38:40","date_gmt":"2025-08-23T10:08:40","guid":{"rendered":"https:\/\/www.7searchppc.com\/blog\/?post_type=glossary&#038;p=25715"},"modified":"2025-08-23T15:38:40","modified_gmt":"2025-08-23T10:08:40","slug":"zero-click-traffic","status":"publish","type":"glossary","link":"https:\/\/www.7searchppc.com\/blog\/glossary\/zero-click-traffic\/","title":{"rendered":"Zero-Click Traffic"},"content":{"rendered":"<h2>What is Zero-Click Traffic?<\/h2>\n<p>Zero-click traffic refers to web traffic that reaches a website without the user actively clicking on any ads, links, or search results. In the context of ad networks, it often refers to users landing on a site via organic means, such as through direct navigation, bookmarks, or automated processes like bots.<\/p>\n<p>While this type of traffic doesn\u2019t involve traditional click-based revenue models, it can still be valuable for advertisers and website owners as it may lead to conversions or brand visibility. However, some zero-click traffic might also be considered low-quality or spam if it comes from bots.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Zero-Click Traffic? Zero-click traffic refers to web traffic that reaches a website without the user actively clicking on any ads, links, or search results. In the context of ad networks, it often refers to users landing on a site via organic means, such as through direct navigation, bookmarks, or automated processes like bots. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-25715","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25715\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=25715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}