{"id":25691,"date":"2025-08-23T12:30:07","date_gmt":"2025-08-23T07:00:07","guid":{"rendered":"https:\/\/www.7searchppc.com\/blog\/?post_type=glossary&#038;p=25691"},"modified":"2025-08-23T12:30:07","modified_gmt":"2025-08-23T07:00:07","slug":"viewability","status":"publish","type":"glossary","link":"https:\/\/www.7searchppc.com\/blog\/glossary\/viewability\/","title":{"rendered":"Viewability"},"content":{"rendered":"<h2>What is Viewability?<\/h2>\n<p>Viewability refers to the percentage of ads that are actually seen by users, rather than just being served. It\u2019s a crucial metric for advertisers and publishers, as it indicates the likelihood of an ad capturing user attention and driving engagement.<\/p>\n<p>An ad is considered viewable when a certain percentage of its pixels are visible on screen for a minimum amount of time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Viewability? Viewability refers to the percentage of ads that are actually seen by users, rather than just being served. It\u2019s a crucial metric for advertisers and publishers, as it indicates the likelihood of an ad capturing user attention and driving engagement. An ad is considered viewable when a certain percentage of its pixels [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-25691","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25691\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=25691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}