{"id":25685,"date":"2025-08-23T12:26:57","date_gmt":"2025-08-23T06:56:57","guid":{"rendered":"https:\/\/www.7searchppc.com\/blog\/?post_type=glossary&#038;p=25685"},"modified":"2025-08-23T12:26:57","modified_gmt":"2025-08-23T06:56:57","slug":"unique-visitor","status":"publish","type":"glossary","link":"https:\/\/www.7searchppc.com\/blog\/glossary\/unique-visitor\/","title":{"rendered":"Unique Visitor"},"content":{"rendered":"<h2>What is a Unique Visitor?<\/h2>\n<p>A &#8220;Unique Visitor&#8221; is a distinct person who visits a website during a set time frame, counted only once, no matter how many times they visit. In digital advertising, this metric helps measure the reach of a website or ad campaign by showing how many different people have interacted with it. It\u2019s useful for understanding audience size and ensuring that the content is reaching a wide, diverse group, rather than counting repeat visits from the same person.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a Unique Visitor? A &#8220;Unique Visitor&#8221; is a distinct person who visits a website during a set time frame, counted only once, no matter how many times they visit. In digital advertising, this metric helps measure the reach of a website or ad campaign by showing how many different people have interacted with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-25685","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25685\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=25685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}