{"id":25661,"date":"2025-08-23T12:15:00","date_gmt":"2025-08-23T06:45:00","guid":{"rendered":"https:\/\/www.7searchppc.com\/blog\/?post_type=glossary&#038;p=25661"},"modified":"2025-08-23T12:15:00","modified_gmt":"2025-08-23T06:45:00","slug":"second-price-auction","status":"publish","type":"glossary","link":"https:\/\/www.7searchppc.com\/blog\/glossary\/second-price-auction\/","title":{"rendered":"Second-Price Auction"},"content":{"rendered":"<h2>What is a Second-Price Auction?<\/h2>\n<p>A Second-Price Auction in digital advertising is a system where the highest bidder wins the placement for their online ad, but only pays the price of the second-highest bid. For example, if Advertiser &#8216;A&#8217; bids $5 and Advertiser &#8216;B&#8217; bids $4, &#8216;A&#8217; wins but pays just $4. This method encourages honest bidding because advertisers don\u2019t need to guess how much others will bid.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a Second-Price Auction? A Second-Price Auction in digital advertising is a system where the highest bidder wins the placement for their online ad, but only pays the price of the second-highest bid. For example, if Advertiser &#8216;A&#8217; bids $5 and Advertiser &#8216;B&#8217; bids $4, &#8216;A&#8217; wins but pays just $4. This method encourages [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-25661","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25661\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=25661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}