{"id":25638,"date":"2025-08-23T12:00:44","date_gmt":"2025-08-23T06:30:44","guid":{"rendered":"https:\/\/www.7searchppc.com\/blog\/?post_type=glossary&#038;p=25638"},"modified":"2025-08-23T12:00:44","modified_gmt":"2025-08-23T06:30:44","slug":"rtb","status":"publish","type":"glossary","link":"https:\/\/www.7searchppc.com\/blog\/glossary\/rtb\/","title":{"rendered":"RTB"},"content":{"rendered":"<h2>What is Real-time bidding (RTB)?<\/h2>\n<p>Real-time bidding (RTB) is an automated auction process where digital advertising space is bought and sold instantly, on a per-impression basis.<br \/>\nIt\u2019s a key component of programmatic advertising, allowing advertisers to bid on ad inventory as a webpage loads, with the highest bidder\u2019s ad displayed almost immediately.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Real-time bidding (RTB)? Real-time bidding (RTB) is an automated auction process where digital advertising space is bought and sold instantly, on a per-impression basis. It\u2019s a key component of programmatic advertising, allowing advertisers to bid on ad inventory as a webpage loads, with the highest bidder\u2019s ad displayed almost immediately.<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-25638","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25638\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=25638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}