{"id":25609,"date":"2025-08-22T12:58:26","date_gmt":"2025-08-22T07:28:26","guid":{"rendered":"https:\/\/www.7searchppc.com\/blog\/?post_type=glossary&#038;p=25609"},"modified":"2025-08-22T12:58:26","modified_gmt":"2025-08-22T07:28:26","slug":"push-notification-ads","status":"publish","type":"glossary","link":"https:\/\/www.7searchppc.com\/blog\/glossary\/push-notification-ads\/","title":{"rendered":"Push Notification Ads"},"content":{"rendered":"<h2>What are Push Notification Ads?<\/h2>\n<p>Push notification ads are clickable messages sent directly to a user\u2019s device (desktop or mobile) even when they\u2019re not on the website or app. In ad networks, push traffic is a popular format for performance marketers because it allows for direct, personal, and timely ad delivery. Users must opt in to receive notifications, which increases engagement and compliance.<\/p>\n<p>Ad networks aggregate push subscribers from various publishers and deliver ads via a bidding model. Advertisers use push ads for a wide range of offers\u2014from eCommerce and app installs to sweepstakes and finance. They\u2019re often sold on a CPC basis and offer high click-through rates due to their native, attention-grabbing format. Proper targeting and creative are key to success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are Push Notification Ads? Push notification ads are clickable messages sent directly to a user\u2019s device (desktop or mobile) even when they\u2019re not on the website or app. In ad networks, push traffic is a popular format for performance marketers because it allows for direct, personal, and timely ad delivery. Users must opt in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-25609","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25609\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=25609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}