{"id":25596,"date":"2025-08-22T12:49:18","date_gmt":"2025-08-22T07:19:18","guid":{"rendered":"https:\/\/www.7searchppc.com\/blog\/?post_type=glossary&#038;p=25596"},"modified":"2025-08-22T12:49:18","modified_gmt":"2025-08-22T07:19:18","slug":"ppc","status":"publish","type":"glossary","link":"https:\/\/www.7searchppc.com\/blog\/glossary\/ppc\/","title":{"rendered":"PPC"},"content":{"rendered":"<h2>What is Pay Per Click (PPC)?<\/h2>\n<p>Pay-Per-Click (PPC) is a digital advertising model used in ad networks where advertisers pay a fee each time their ad is clicked. It\u2019s a way of buying visits to a website, rather than earning them organically. In PPC, ads are typically displayed on search engines, websites, or social media platforms.<\/p>\n<p>The most common platforms include 7SearchPPC, Google Ads, and Bing Ads. Advertisers bid on keywords, and ads appear based on relevance and bid amount, optimizing for targeted traffic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Pay Per Click (PPC)? Pay-Per-Click (PPC) is a digital advertising model used in ad networks where advertisers pay a fee each time their ad is clicked. It\u2019s a way of buying visits to a website, rather than earning them organically. In PPC, ads are typically displayed on search engines, websites, or social media [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-25596","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25596\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=25596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}