{"id":25588,"date":"2025-08-22T12:44:57","date_gmt":"2025-08-22T07:14:57","guid":{"rendered":"https:\/\/www.7searchppc.com\/blog\/?post_type=glossary&#038;p=25588"},"modified":"2025-08-22T12:44:57","modified_gmt":"2025-08-22T07:14:57","slug":"openrtb","status":"publish","type":"glossary","link":"https:\/\/www.7searchppc.com\/blog\/glossary\/openrtb\/","title":{"rendered":"OpenRTB"},"content":{"rendered":"<h2>What is OpenRTB?<\/h2>\n<p>OpenRTB, also known as Open Real-Time Bidding, is a standard protocol used in digital advertising to allow the automated buying and selling of ad inventory in real-time auctions. It allows advertisers to strategically bid on ad space across multiple platforms. The process happens instantly when a user visits a website or app. OpenRTB ensures transparency, efficiency, and consistency, making it easier for publishers and advertisers to interact and make data-driven decisions for targeted advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is OpenRTB? OpenRTB, also known as Open Real-Time Bidding, is a standard protocol used in digital advertising to allow the automated buying and selling of ad inventory in real-time auctions. It allows advertisers to strategically bid on ad space across multiple platforms. The process happens instantly when a user visits a website or app. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-25588","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25588\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=25588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}