{"id":25366,"date":"2025-08-20T11:22:46","date_gmt":"2025-08-20T05:52:46","guid":{"rendered":"https:\/\/www.7searchppc.com\/blog\/?post_type=glossary&#038;p=25366"},"modified":"2025-08-22T11:51:55","modified_gmt":"2025-08-22T06:21:55","slug":"cpi","status":"publish","type":"glossary","link":"https:\/\/www.7searchppc.com\/blog\/glossary\/cpi\/","title":{"rendered":"CPI"},"content":{"rendered":"<h2>What is CPI or Cost per Installation?<\/h2>\n<p>CPI (Cost per Installation) is a metric used in mobile app marketing. It measures the cost advertisers pay for each app installation driven by their ad campaigns. In simple terms, it&#8217;s how much money you spend to get someone to install your app. If you spend $100 on ads and get 50 installs, your CPI is $2 ($100 \u00f7 50 installs). Advertisers use CPI to gauge the efficiency of their ad spending.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is CPI or Cost per Installation? CPI (Cost per Installation) is a metric used in mobile app marketing. It measures the cost advertisers pay for each app installation driven by their ad campaigns. In simple terms, it&#8217;s how much money you spend to get someone to install your app. If you spend $100 on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-25366","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25366\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=25366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}