{"id":25355,"date":"2025-08-20T11:04:25","date_gmt":"2025-08-20T05:34:25","guid":{"rendered":"https:\/\/www.7searchppc.com\/blog\/?post_type=glossary&#038;p=25355"},"modified":"2025-08-22T11:49:16","modified_gmt":"2025-08-22T06:19:16","slug":"cac","status":"publish","type":"glossary","link":"https:\/\/www.7searchppc.com\/blog\/glossary\/cac\/","title":{"rendered":"CAC"},"content":{"rendered":"<h2>What is CAC (Customer Acquisition Cost)?<\/h2>\n<p>Customer Acquisition Cost (CAC) is the total amount a company spends to acquire a new customer. It includes all marketing, advertising, sales, and promotional expenses divided by the number of customers acquired (gained).<\/p>\n<p>For example, if a business spends $1,000 on marketing and gets 50 new customers, the CAC would be $20 per customer. Knowing CAC helps businesses understand if their spending is efficient and if they&#8217;re making enough profit from new customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is CAC (Customer Acquisition Cost)? Customer Acquisition Cost (CAC) is the total amount a company spends to acquire a new customer. It includes all marketing, advertising, sales, and promotional expenses divided by the number of customers acquired (gained). For example, if a business spends $1,000 on marketing and gets 50 new customers, the CAC [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-25355","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25355\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=25355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}