{"id":25317,"date":"2025-08-19T15:03:19","date_gmt":"2025-08-19T09:33:19","guid":{"rendered":"https:\/\/www.7searchppc.com\/blog\/?post_type=glossary&#038;p=25317"},"modified":"2025-08-22T12:12:06","modified_gmt":"2025-08-22T06:42:06","slug":"contextual-targeting","status":"publish","type":"glossary","link":"https:\/\/www.7searchppc.com\/blog\/glossary\/contextual-targeting\/","title":{"rendered":"Contextual Targeting"},"content":{"rendered":"<h2>What is Contextual Targeting?<\/h2>\n<p>Contextual targeting is a way of showing online ads related to the content of a webpage. Instead of using a person\u2019s data or browsing history, it looks at the words, topics, or themes on the page to match the most relevant ad.<\/p>\n<p>For example, if someone is reading an article about running shoes, they might see ads for sportswear or fitness gear.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Contextual Targeting? Contextual targeting is a way of showing online ads related to the content of a webpage. Instead of using a person\u2019s data or browsing history, it looks at the words, topics, or themes on the page to match the most relevant ad. For example, if someone is reading an article about [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-25317","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25317\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=25317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}