{"id":25310,"date":"2025-08-19T12:43:47","date_gmt":"2025-08-19T07:13:47","guid":{"rendered":"https:\/\/www.7searchppc.com\/blog\/?post_type=glossary&#038;p=25310"},"modified":"2025-08-22T12:12:33","modified_gmt":"2025-08-22T06:42:33","slug":"cpa","status":"publish","type":"glossary","link":"https:\/\/www.7searchppc.com\/blog\/glossary\/cpa\/","title":{"rendered":"CPA"},"content":{"rendered":"<h2>What is Cost Per Action (CPA)?<\/h2>\n<p>CPA stands for Cost Per Action. It is a type of online advertising where advertisers pay only when a particular action is completed. This action could be a sale, sign-up, download, or form submission. Unlike paying for just views or clicks,<\/p>\n<p>CPA ensures the advertiser only spends money when the user does something valuable. It&#8217;s a performance-based model that helps businesses get better results for their advertising budget.<\/p>\n<h3>Formula:<\/h3>\n<p>CPA = Total Costs \/ Total Conversions<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Cost Per Action (CPA)? CPA stands for Cost Per Action. It is a type of online advertising where advertisers pay only when a particular action is completed. This action could be a sale, sign-up, download, or form submission. Unlike paying for just views or clicks, CPA ensures the advertiser only spends money when [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-25310","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25310\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=25310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}