The time that is taken by a website to load properly has a great impact on the performance of that website. In essence, there is an inverse relationship between the time taken by a website to load and its performance. Let us discuss this.
Let’s say, for instance, there is a website xyz.com and its loading time is really high. When a user visits this site via an ad or link or SERP, he will get bored by its slow loading and click away to any other website. This will increase your website’s bounce/exit rate.
On the contrary, another website zyx.com, which has a less loading time, will be having a significantly less bounce rate when compared with the former website.
Reducing your site’s online load time by even a split second can prove to have wonderful effects on your conversion rate. It has been concluded in research that customers find the website with less loading time more trustworthy than the ones with greater loading time.
Keeping this in mind, being a website promoter, you should know how you can enhance your website’s performance. We will explain these factors one by one.
The theme of a website, depending upon how much bloat wear it has, can make or break the website’s loading time. The coding of the theme matters as well.
Though most of the themes available on WordPress are well optimized. But still, it is better to go through the reviews of the people who have had their hands on those themes for their sites, to see the actual experience of the website handlers.
From my personal experience, I can tell you that loading time can be 0.3 seconds to 4 seconds based on the theme builder you are using.
Plugins are basically ad on features to add codes that are used to give more functionality to your website. One the one hand, they give your website more functionality. At the same time, they affect your website’s loading time too — these plugins ad on more codes on your website to load, thereby making it slower to load.
The case with plugins is also the same as with the themes. Some plugins are efficiently coded, while others are not. Let’s say, for example, the data is needed to be refreshed only once a day, but the user has set it like every 10 seconds. This will significantly increase the burden on the site.
Your host has a very big impact on the loading speed of your website. We would recommend you to look at the online reviews before you finally settle for a host best suited for your site. Choose the hosts with the highest uptimes and the shortest load times. One thing we can say for sure, you will be surprised how the various hosts vary in speed.
Two well-known ways to improve your website’s loading time is through having a (Content Delivery Network) CDN as well as cache. A cache stores the version of your website on the server so that each page of your website can refer cache for loading. On the other hand, CDN stores the website pages at the user’s place. Both of these assist you to a great extent to optimize your website’s speed. However, having more than one of either of the two can have serious impacts on your website.