Remarketing vs. Retargeting: Are These Two The Same?
Often, people use the terms “remarketing” and “retargeting interchangeably, but there are some significant differences that you should know. The…
How to Make Your Targeted or Personalized Advertising Less Creepy?
It is not uncommon to hear people talk about targeted advertising and digital personalization with a certain unease or concern.…
10 Ways To Optimize Your PPC Marketing Campaign For Black Friday
Setting up a perfect PPC ad campaign is not all about making the ad copy look good or choosing the…
How to leverage email marketing for increasing sales during the holiday?
The holiday season will be here soon, and so will the opportunity to increase your sales revenue manifolds. Are you…