Remarketing vs. Retargeting: Are These Two The Same?

Retargeting-and-Remarketing

Often, people use the terms “remarketing” and “retargeting interchangeably, but there are some significant differences that you should know. The confusion arises because many, including the marketing professionals, often use remarketing and retargeting interchangeably. However, technically, both aren’t the same. While the goal of retargeting and remarketing is the same, the strategy used and who … Read more Remarketing vs. Retargeting: Are These Two The Same?

PPC Mistakes That Impact Success

PPC Mistakes

Pay-per-click or PPC marketing is a digital advertising model used to derive traffic to the business website. The publisher receives payment from the advertiser when someone, most probably prospective buyers, clicks the ad. But running a successful PPC ad campaign is not that much simple as it looks. It will help if you have a … Read more PPC Mistakes That Impact Success

How to Make Your Targeted or Personalized Advertising Less Creepy?

Personalized Advertising

It is not uncommon to hear people talk about targeted advertising and digital personalization with a certain unease or concern. The main issue people have with personalized advertising is how do the companies know so much about them. You might often hear people asking questions like, “Are social media apps listening in on our conversations?” … Read more How to Make Your Targeted or Personalized Advertising Less Creepy?

10 Important PPC Trends to Watch in 2021

5-PPC-Trends-to-get-ready-for-2021

Even in the standard years, it is challenging to draft a PPC marketing strategy by considering last year’s PPC trends. Now 2021 is about to arrive, and you need to plan some outstanding PPC strategies to welcome decent profits in the year 2021 with a bang. It will be relatively more challenging to run a … Read more 10 Important PPC Trends to Watch in 2021

10 Ways To Optimize Your PPC Marketing Campaign For Black Friday

PPC for Black Friday

Setting up a perfect PPC ad campaign is not all about making the ad copy look good or choosing the right keywords. Often, people become so focused on the PPC ad campaign side of things that they forget about the PPC Marketing strategies. PPC ads are one part of the equation; the actual test starts … Read more 10 Ways To Optimize Your PPC Marketing Campaign For Black Friday